Winning Playbook

By Deji Sonubi

1st Aug 2025

Date

Winning Playbook

By Deji Sonubi

1st Aug 2025

Date

Quick Update

Been a good while since we’ve talked here, exactly 1 year and 41 days since I’ve posted my last newsletter.



I was having a conversation with a friend and he asked me why I haven’t been posting on social media as much as I used to a year and half ago.



Before I said something fake and random like ‘i’ve just been too busy’ or ‘i wanna remain private’, I had to check myself and genuinely think about the question.



And if i’m being honest, the reason I haven’t been posting is because I did not feel the results I had were enough to broadcast to the world…



For context, as a rep I had achieved the following:



  • Closed just over $1m Cash Collected

  • Highest Monthly Commission was about $10k

  • Created a Groupchat for reps to help them learn



And that's it.



Comparing myself to the likes of those online, I had done nothing!


So I stripped it back entirely



I left the offer I was working on, deleted the sales telegram and sacrificed everything to work with a Killer Sales Manager on one of his infoproduct teams.



Commission % was lower than industry standard



I was required to work 2x as much to achieve the same results



But I knew I needed to be there



Just to SEE what a high performing sales team looked like.



And in my first month, I contributed to about $220k in revenue and made about $11k in commissions

In one RAMP UP month I beat my monthly commissions and cash collected record



And from there became obsessed with doing MORE



A few months later I created my Agency called Winagain - We were a Sales Management agency, managing sales teams across a portfolio of B2B SaaS Startups, scaling them from $20-$100k/m in 30 days.



And this is where I got my first real breakthrough



Client after client, Systems after systems, I was able to make significant strides and progress with.



We literally didn’t fail



If I had control of your systems, they were guaranteed to EAT.



At my peak I had about 6 employees directly working for me and teams under that and we were banging $30-50k+ months



But as most agencies would tell you, I was killing myself over the smaller clients and hated the fact that there was a cap to the leverage I could provide



Made my sick to my stomach



So what did I do?



In true brute force art, I dropped all but one client LAST WEEK.



And have committed myself to growing this one client from $300k/m to £1m/m in less than 60 days and DOUBLE the amount of money I was making off of 5 clients, while only focusing on 1.



Because on the 26th of November 2025, I’ll be turning 25 years and my goal has always been to make $100k profit within a single month before that birthday.



So we’ll be turning it up a notch



And while I do that, I’ll be posting my findings on Youtube - Every, Single, Day.



You remember my style!



Low production value, High content value.



So tune in if you’re interested…



And see you in the next Playbook.



Hope this was helpful!